When the world was urged to stay at home, in March 2020, Allie Petrova set out on a journey to bring warmth into people’s homes. Like many other professionals, Allie replaced in-person client meetings with virtual ones. And, whether working at her desk in her home office, or unwinding while watching a movie, she wished for a natural blanket to wrap herself in comfort and coziness. Allie wanted to create the perfect, luxuriously soft blanket made of fine merino.
The exquisite detail of our throws and blankets shows in the hand finished fringes, the intricate weaving, the complex patterns, and the captivating color palette.
We believe in the environment. Our blankets are made of merino wool, with a thought for the next generation on our planet. Merino is an all-natural, sustainable material. We do not use any synthetics.
We believe in supporting the community and aim to support women artisans. Our community partners are female entrepreneurs, and our blankets are hand crafted by women artisans.
“Bellani” comes from the Italian words for beautiful (bella) and wool (lana). Beautiful wool was an intuitive fit for our throws and blankets.